This is Service Design Thinking by Stickdorn Mark

Author:Stickdorn, Mark [Stickdorn, Mark]
Language: eng
Format: epub
Publisher: Bis Publishers
Published: 2012-12-19T16:00:00+00:00

CREATE & REFLECT TESTING SERVICE CONCEPTS WITH LIFE-SIZE PROTOTYPES

SERVICE PROTOTYPES

What is it?

A service prototype is a simulation of a service experience. These simulations can range from being informal “roleplay” style conversations, to more detailed full scale recreations involving active user-participation, props, and physical touchpoints.

How is it made?

Usually some form of mock-up of the service system will be created. The prototype can vary greatly in terms of tone and complexity, but the common element will be the capacity to test the service solutions being proposed in something approaching a “real-world” environment. The prototype will generally be developed iteratively, with suggestions and refinements being constantly incorporated.

Why is it used?

Service prototypes can generate a far deeper understanding of a service than is possible with written or visual descriptions. The principle of “learning by doing” is prevalent throughout, with the focus on user experience meaning the prototype can also generate tangible evidence on which solutions can be founded. Prototypes also help iterate design solutions, as they can quickly incorporate and test the ideas and refinements they may provoke.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.